Photo London 2025: A Decade of Evolution in the Photography Market
Celebrating its 10th anniversary, Photo London 2025 reflects on the transformative journey of photography as a mainstream art form.

Ed Mercer
Aug 22, 2025
Photo London 2025 returns to Somerset House for its milestone 10th edition, signaling a defining moment for the photography market.
Since its 2015 debut, the fair has been instrumental in elevating photography to equal footing with painting and sculpture among global art collectors.
The market now includes over 100 galleries from around the world, demonstrating photography’s universal appeal and the fair’s growing international stature.
This year, Sophie Parker steps in as director, promising to modernize the event and make it more accessible for a diverse audience of collectors.
While digital innovation and AI-generated images pose fresh challenges to authenticity, industry optimism endures as photography remains a vital storytelling medium.
With dynamic new leadership and a mix of classic as well as cutting-edge works, Photo London is poised to adapt, reflecting evolving tastes and the changing landscape of art.